Food Network decided there was no better setting to open their first ballpark restaurant than the new Yankee Stadium. Ologie was asked to create the brand for their very first venture into the restaurant/sports world. Working with the Yankees and Food Network, Ologie crafted a brand that gave a nod to the network’s existing brand, but also defined a voice and visual language unique to the space. The result was such a success that the evolved brand, and delicious ballpark food, began popping up in stadiums all over the country.