Missouri University of Science and Technology

Brand Evolution

Founded in 1870 as one of the first technological institutions
 west of the Mississippi River, Missouri University of Science and Technology has a long heritage of discovery, creativity, and innovation. With research and applied learning at the forefront of a Missouri S&T education, the institution offers a balance of programs in the sciences, engineering and computing, as well as business and the liberal arts.

As it approached its 150th anniversary, Missouri S&T was seeking to increase the university’s visibility, and to better highlight its degrees as an outstanding return on investment. Extensive market research confirmed S&T’s reputation for academic excellence and led us to a refreshed direction for the brand. The resulting identity — “Miners Dig Deeper” —pays homage not only to the university’s spirit brand and rich history, but also to the idea of Missouri S&T as a place where students and faculty uncover new approaches to learning, research, and global challenges.


Missouri University of Science and Technology Brand Evolution  Missouri University of Science and Technology Brand Evolution

Missouri University of Science and Technology Brand Evolution  Missouri University of Science and Technology Brand Evolution

Missouri University of Science and Technology Brand Evolution

Missouri University of Science and Technology Brand Evolution