Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

Tapping into Gen Z’s spheres of influence

Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.

Ologie January 24, 2017 Categories Points of View

5 ways to make your brand stand out in 2017

It’s December, that time of year where we spend copious hours reflecting on the past 12 months and preparing for the next 12. In this industry, it’s more important than ever to anticipate change and be prepared to either jump on trends or avoid at all costs.

Ologie December 21, 2016 Categories Points of View

6 tips for attracting your best-fit students.

We get it. When you’re recruiting prospective students, it’s difficult to break out of your comfort zone. Your college or university has a system, a protocol, or a communications cycle that’s been used for years. But it’s a new era in higher education, at least if you’re trying to understand students from Generation Z. Here are a few tips from our proprietary Student Union research to help you reach and retain the right students for you.

Ologie November 29, 2016 Categories Points of View

5 segments of Gen Z and how to engage them

Born between 1996 and 2010, the members of Generation Z have a very different mindset, thanks to the world they’ve grown up in. And because of this, they’re actually changing the world. Let’s just say they’re anything but typical.

Ologie October 27, 2016 Categories Points of View

The ultimate guide to brand measurement

When we start a new engagement with a college or university, we love our initial discussions about project goals and measuring success. It’s a step full of vision and ambition, tempered with an eye toward focus and standards.

Chelsea Castle October 5, 2016 Categories Points of View

Brand partnerships: when they work and why

One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.

Ologie September 28, 2016 Categories Points of View

Making the campus tour more than just another visit.

We hear it all the time: “Once we get them on campus, we’ve got them hooked.” How could you not? A great tour. A good meal in the best dining hall (with soft-serve ice cream). A glimpse into a residence hall and a lecture hall. Interaction with real students. They’re totally hooked, right?

Ologie August 30, 2016 Categories Points of View

5 things brands should know about Instagram Stories

Recently, Instagram launched a new feature called Stories, which allows users to post temporary photos without filling up their photo feed or grid. It’s an approachable and ephemeral response to a brand-saturated Instagram feed that tends to be filled with picture-perfect photography.

Ologie August 11, 2016 Categories Points of View

Stand out.
But not too much.

For colleges and universities, competition has never been stiffer for top students and faculty, or for research funding, donor dollars, and reputation. Public universities have a hard time explaining what it means to be “public” and liberal arts colleges are still trying to defend the benefits of a multidisciplinary education to 17-year-olds everywhere.

Kelly Ruoff July 28, 2016 Categories Points of View

5 ways Millennials and Gen Z differ on digital.

For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.

Ologie June 29, 2016 Categories Gen-Z, Points of View