Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

Brand partnerships: when they work and why

One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.

Ologie September 28, 2016 Categories Points of View

Making the campus tour more than just another visit.

We hear it all the time: “Once we get them on campus, we’ve got them hooked.” How could you not? A great tour. A good meal in the best dining hall (with soft-serve ice cream). A glimpse into a residence hall and a lecture hall. Interaction with real students. They’re totally hooked, right?

Ologie August 30, 2016 Categories Points of View

5 things brands should know about Instagram Stories

Recently, Instagram launched a new feature called Stories, which allows users to post temporary photos without filling up their photo feed or grid. It’s an approachable and ephemeral response to a brand-saturated Instagram feed that tends to be filled with picture-perfect photography.

Ologie August 11, 2016 Categories Points of View

Stand out.
But not too much.

For colleges and universities, competition has never been stiffer for top students and faculty, or for research funding, donor dollars, and reputation. Public universities have a hard time explaining what it means to be “public” and liberal arts colleges are still trying to defend the benefits of a multidisciplinary education to 17-year-olds everywhere.

Kelly Ruoff July 28, 2016 Categories Points of View

5 ways Millennials and Gen Z differ on digital.

For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.

Ologie June 29, 2016 Categories Gen-Z, Points of View

Conversations with college presidents on branding in higher education

Twenty years ago, the average college president spent little time worrying about the brand. Applications were up. Budgets were stable. And leading a university can be as complex as running a small city – why focus on the window dressing? But as higher ed has evolved, so have the prevailing views on branding.

Ologie June 20, 2016 Categories Points of View

How brands can capture the attention of Gen Z

Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.

Ologie June 6, 2016 Categories Gen-Z, Points of View

6 ways to cultivate brand stewardship

The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.

Ologie May 26, 2016 Categories Points of View

Four ways to rethink the viewbook.

In higher education, the basic content and function of the undergraduate viewbook haven’t changed in decades. It’s timeless. Or, maybe it’s just old.

Ologie April 28, 2016 Categories Points of View

How to Talk About Diversity (without offending everyone)

Recently, we recommended to a small, liberal arts college that they discontinue their diversity and inclusion brochure. “Why?” they asked. “What kind of research do you have that shows it’s no longer an effective recruiting tool?”

Kelly Ruoff April 14, 2016 Categories Points of View