Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

Make more of your brand by doing less.

It seems the goal of branding today is to be everywhere and do everything, often with scant resources. But this ongoing pressure can have a serious impact on brands. Sometimes, the opposite approach can be more powerful.

Ologie March 31, 2016 Categories Points of View

How to Disrupt Higher Ed: Cues from Dating, Disney, and Digital

As the digital and cultural landscape continues to evolve, it’s critical that we (and our clients) grow along with it. This is especially relevant in higher education, where change tends to happen slower than elsewhere.

Ologie February 25, 2016 Categories Points of View

Stop talking about Super Bowl spots and make a good one

This is a banner day for opinions at the water cooler. There was an obvious theme of the night: humor, with several brands relying on comedic actors (Jeff Goldblum, Steve Harvey, Seth Rogen, and Amy Schumer, to name a few).

Ologie February 8, 2016 Categories Points of View

Five signs you’re ready for a brand refresh.

A brand refresh — which can be anything from adjusting your logo’s color to a full-on messaging update — can help your organization’s story align with what you stand for and your current offer. But when should you hit the reset button on your brand?

Ologie January 28, 2016 Categories Points of View

Fundraising Campaigns: What can they really raise?

Campaigns are more than an ask for money. Beyond the bottom line lies a golden opportunity to tell your story, proclaim your vision, and connect with donors on a level that goes much deeper than their pockets. Once you can do that, you’ll not only reach your goal, you’ll elevate your entire institution.

Ologie December 16, 2015 Categories Points of View

Branding for the next generation.

Generation Z: They were born after 1996. They have an attention span of eight seconds. And most of them went straight from sucking their thumbs to surfing the web. So if your brand is going to capture their attention (let alone keep it), consider these tips.

Ologie October 4, 2015 Categories Points of View

The 5 C’s of College Choice.

Plenty of research and insight exist about why college students pick the schools they do. What is it that finally moves a prospective school from the “maybe” to the “yes” column? Is it the feeling they get when they visit the campus? Is it the nationally ranked engineering program? Or is it the soft-serve ice cream in the cafeteria?

Ologie August 25, 2015 Categories Points of View

Let's Play Admissions Lingo Bingo.

At Ologie, our people spend hundreds of days on college and university campuses each year. We’ve been on countless prospective student tours. (We’re the old ones in the back.) And we review stacks upon stacks of viewbooks and other admissions materials all year long.

Ologie July 30, 2015 Categories Points of View

The ROI of Branding Isn’t an Oxymoron

Over the past decade in the higher education industry, we’ve seen a dramatic upswing in the attention paid to branding. The evidence is overwhelming: more institutions appointing CMOs, larger marketing budgets, highly visible and sophisticated campaigns, more efforts to protect trademarks, and growing attendance at marketing conferences by higher ed practitioners.

Ologie June 25, 2015 Categories Points of View

The Medium is the Message.

More than 50 years after he coined the phrase, Marshall McLuhan’s famous aphorism seems to be increasingly relevant, not less so.

Ologie May 29, 2015 Categories Points of View