Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

A point of view from Bill Faust, Partner and Chief Strategy Officer

How can we foster greater collaboration?

Ologie April 15, 2013 Categories Points of View

Think B2B doesn’t apply to you? Think again.

We’re reminded that communicating with a business audience is very different from talking to consumers. And this is important because just about every client we work with—organizations from banks, hospitals, to colleges—has to do both. So, naturally, we’ve learned a few things and even if you’re not a B2B marketer, you might be surprised at how they apply to your work as well.

Ologie March 20, 2013 Categories Points of View

A point of view from Bill Faust, Partner and Chief Strategy Officer

Stop listening to your customers. (Sort of.)

Ologie March 10, 2013 Categories Points of View

Selling in the Work

Some call it socialization, some call it seeding. We call it selling in. (And it’s exactly the opposite of selling out.) Here’s our guide to doing it right.

Ologie January 22, 2013 Categories Points of View