How can we foster greater collaboration?
We’re reminded that communicating with a business audience is very different from talking to consumers. And this is important because just about every client we work with—organizations from banks, hospitals, to colleges—has to do both. So, naturally, we’ve learned a few things and even if you’re not a B2B marketer, you might be surprised at how they apply to your work as well.
Stop listening to your customers. (Sort of.)