Fundraising Communications

Fundraising Communications

Fundraising Communications

We dive deep to understand the needs, motivations and mindset of supporters, and potential donors to craft clear and compelling campaigns. By connecting both rationally and emotionally, we can inspire support for specific goals such as donor engagement, annual giving, campaign participation, and encouraging a culture of philanthropy.

1

Research

  • Qualitative and quantitative research to understand current perceptions
  • Analysis of institutional strategies, goals and objectives
  • Auditing existing reputational messaging, tools and tactics
  • Best-practice review
2

Strategy

  • Donor, and audience segmentation and prioritization
  • Donor journey mapping
  • Campaign and fundraising messaging and story 
  • Communications strategies and engagement plans 
3

Campaign Creative

  • Campaign theme and identity 
  • Evergreen branding (foundation messaging, annual funds, planned giving)
  • Design and development for tactics in print, digital, video, and social media
  • Event branding and communications support 
4

Campaign Management

  • Launch and engagement planning 
  • Ongoing campaign consulting
  • Ambassador programs, key events, and celebrations

Case Studies