For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.
Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.
Queens University of Charlotte is a small, private institution that offers a range of undergraduate, graduate, and pre-professional programs, all grounded in a liberal arts core. But despite many enviable features, the university was struggling to stand out in the region and had little reputation outside the state.
Based in Columbus, Continental Office specializes in designing and improving workspaces for offices and other organizations in education, government, and health care. As Continental began to shift its business approach to focus on the fuller office experience, we worked with the company to update its brand in a way that better aligned with its overall vision and purpose.
Founded in 1870 as one of the first technological institutions west of the Mississippi River, Missouri University of Science and Technology has a long heritage of discovery, creativity, and innovation.
Perched high on the Cumberland Plateau, “the Domain” is home to 13,000 acres of forests, meadows, lakes, caves, and wildlife. And for years, that’s what Sewanee communicated to prospective students. But it takes more than natural beauty to connect with students. To bring them to campus, we needed to give them a real reason to experience Sewanee for themselves.
Vibrant. Sophisticated. Spunky. Relaxed. Provocative. Radical. Fashion isn’t just about what you wear. It’s about the statement you want to make.
To build on Gonzaga’s basketball notoriety, Ologie crafted a platform around the idea that students “unfold” into their potential and true selves at Gonzaga and beyond, due to the university’s unique culture and setting.
From ceiling to carpet, Komen’s world headquarters in Dallas, was lackluster and failed to match the passion and spirit of those who worked in it. Together, we set out to set things right.
Ologie was asked to create a campaign for the Center of Family Safety and Healing that would engage these bystanders and encourage them to call, text, or send an instant message for answers and advice that can help. Drawing on a series of compelling word pairs and images, the campaign gets to the heart of a bystander’s experience, questioning —”Where’s the Line?”