Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

Get the report

5 ways to make your brand stand out in 2017

It’s December, that time of year where we spend copious hours reflecting on the past 12 months and preparing for the next 12. In this industry, it’s more important than ever to anticipate change and be prepared to either jump on trends or avoid at all costs.

Ologie December 21, 2016 Categories Points of View

The Millennial lens

Now that you know my alter egos, let’s get to the down and dirty. What is it really like working with Millennials when you’re just in Gen Z? Well, it’s not always easy. Unfortunately, your age is attached to everything you do.

Dakota Story December 15, 2016 Categories Intern Stories

6 tips for attracting your best-fit students.

We get it. When you’re recruiting prospective students, it’s difficult to break out of your comfort zone. Your college or university has a system, a protocol, or a communications cycle that’s been used for years. But it’s a new era in higher education, at least if you’re trying to understand students from Generation Z. Here are a few tips from our proprietary Student Union research to help you reach and retain the right students for you.

Dawn Marinacci Chelsea Castle November 29, 2016 Categories Points of View

School Dakota

Ah, School Dakota: the socially aware, awe-inspiring, picture perfect candidate of a great college student. If only that were true. In reality, School Dakota has had some growing up to do too. From passing classes to talking to people who are actually my age (crazy, right?), it’s a whole different world outside the office.

Dakota Story November 21, 2016 Categories Intern Stories

5 segments of Gen Z and how to engage them

Born between 1996 and 2010, the members of Generation Z have a very different mindset, thanks to the world they’ve grown up in. And because of this, they’re actually changing the world. Let’s just say they’re anything but typical.

Ologie October 27, 2016 Categories Points of View

Meet Work Dakota

I have a few different faces I put on (we all do, it’s okay). There’s Work Dakota, who can somehow manage his ADHD long enough to get something done in one sitting, there’s School Dakota, whose ADHD magically reappears just in time for class, and then there’s the third Dakota who’s just generally a messy combination of the two.

Dakota Story October 19, 2016 Categories Intern Stories

The ultimate guide to brand measurement

When we start a new engagement with a college or university, we love our initial discussions about project goals and measuring success. It’s a step full of vision and ambition, tempered with an eye toward focus and standards.

Carolyn Kent October 5, 2016 Categories Points of View

Trying to grow up

My name is Dakota Story and I’m a college student and intern writer at Ologie. Like their website says, I’m the resident member of Gen Z. What that means is, I have a lot of different views on things that happen within these walls. I’m also in a very unique place in life.

Dakota Story September 30, 2016 Categories Intern Stories

Brand partnerships: when they work and why

One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.

Hannah Jew September 28, 2016 Categories Points of View
Queens University of Charlotte

Brand Evolution

Queens University of Charlotte is a small, private institution that offers a range of undergraduate, graduate, and pre-professional programs, all grounded in a liberal arts core. But despite many enviable features, the university was struggling to stand out in the region and had little reputation outside the state.

Ologie September 15, 2016 Categories Case Studies


Where: APLU Strategic Communicators Conference in Seattle, Washington 

When: July 16-18, 2017

Who: William Faust, Managing Partner 

Presentation: Understanding Gen Z 

eduWeb Digital Summit

Where: 2017 eduWeb Digital Summit in Boston, Massachusetts 

When: August 7-10, 2017

Who: Carolyn Stephenson, Executive Strategy Director 

Presentation: Content and email marketing: 7 Steps to an Integrated Content Strategy

AMA 2017

Where: 2017 AMA Symposium for the Marketing of Higher Education in Atlanta, Georgia 

When: November 12-15, 2017

Who: William Faust, Managing Partner with:

  • Dave Sonntag, Associate Vice President Marketing and Communications at Gonzaga University
  • Tracy Vosburgh, Senior Associate Vice President at Virginia Tech
  • Christie Harper, Assistant Vice President of University Communications at California Lutheran University

Presentation: Athletic Brands vs. Academic Brands panel 


Where: 43rd Annual Case V conference in Chicago, Illinois

When: December 10-12, 2017

Who: Doug Edwards, Ologie senior strategist with:

  • Susan Abel, Associate Vice President and Campaign Coordinator at Xavier University
  • Peter Owendoff, Assistant Vice President University Relations at Xavier University

Presentation: Market to Audience Mindset, Not Demographics