Old Trail is a private, independent toddler – grade 8 school in northeast Ohio, known for its dynamic and nimble approach to education. Located in the heart of Cuyahoga Valley National Park, the school’s 62-acre campus offers limitless opportunities for active learning, growing, and exploration.
By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.
Last month, we led an all-day seminar for the 88 colleges and universities in Ohio on how to create powerful campaigns for sexual assault awareness and prevention.
Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.
It’s December, that time of year where we spend copious hours reflecting on the past 12 months and preparing for the next 12. In this industry, it’s more important than ever to anticipate change and be prepared to either jump on trends or avoid at all costs.
We get it. When you’re recruiting prospective students, it’s difficult to break out of your comfort zone. Your college or university has a system, a protocol, or a communications cycle that’s been used for years. But it’s a new era in higher education, at least if you’re trying to understand students from Generation Z. Here are a few tips from our proprietary Student Union research to help you reach and retain the right students for you.
Born between 1996 and 2010, the members of Generation Z have a very different mindset, thanks to the world they’ve grown up in. And because of this, they’re actually changing the world. Let’s just say they’re anything but typical.
When we start a new engagement with a college or university, we love our initial discussions about project goals and measuring success. It’s a step full of vision and ambition, tempered with an eye toward focus and standards.
One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.
Queens University of Charlotte is a small, private institution that offers a range of undergraduate, graduate, and pre-professional programs, all grounded in a liberal arts core. But despite many enviable features, the university was struggling to stand out in the region and had little reputation outside the state.
Where: 2016 Symposium for the Marketing of Higher Education
When: December 6, 2016
Who: William Faust, Managing Partner, and Mary Baglivo, Chief Marketing Officer at Northwestern University
Presentation: Giving a Brand New Direction: The Northwestern Story
Where: Sheraton Hotel & Towers, Chicago, Illinois
When: December 12, 2016
Who: Paul Davis, Ologie Creative Director and Robin Bowlus, Director of Public Relations at Bluffton University
Presentation: One Campaign. Many Generations. All In. Effectively Engaging Alumni Across Generations.