Founded in 1873 as a school for training teachers, Southeast Missouri State University today offers more than 200 programs for nearly 12,000 students on two campuses in Cape Girardeau. In the face of an ever-competitive marketplace, the institution’s leaders were seeking to define who Southeast is today, and position the university for the future.
For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.
Twenty years ago, the average college president spent little time worrying about the brand. Applications were up. Budgets were stable. And leading a university can be as complex as running a small city – why focus on the window dressing? But as higher ed has evolved, so have the prevailing views on branding.
We have six studio teams at Ologie. Meet Studio B, a relatively tall bunch that was inspired to demonstrate their basketball prowess for a recent company meeting.
Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.
The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.
Nestled in the heart of the Rocky Mountains is Western State Colorado University, a liberal arts institution offering a huge educational experience in a small town. It’s home to nearly 3,000 students in more than 70 majors and academic programs, including unique offerings in petroleum geology, exercise science, and environment and sustainability.
We’re still reminiscing (and drooling over) our crawfish boil, inspired by our friends at Tulane University.
Kids are the most creative people we know. And we had too much fun with them on this day not to share.
Where: 2016 Symposium for the Marketing of Higher Education
When: December 6, 2016
Who: William Faust, Managing Partner, and Mary Baglivo, Chief Marketing Officer at Northwestern University
Presentation: Giving a Brand New Direction: The Northwestern Story
Where: Sheraton Hotel & Towers, Chicago, Illinois
When: December 12, 2016
Who: Paul Davis, Ologie Creative Director and Robin Bowlus, Director of Public Relations at Bluffton University
Presentation: One Campaign. Many Generations. All In. Effectively Engaging Alumni Across Generations.