Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

Get the report

Meet Studio B

We have six studio teams at Ologie. Meet Studio B, a relatively tall bunch that was inspired to demonstrate their basketball prowess for a recent company meeting.

Chelsea Castle June 7, 2016 Categories Culture

How brands can capture the attention of Gen Z

Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.

Lauren Clinton June 6, 2016 Categories Gen-Z

6 ways to cultivate brand stewardship

The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.

Bill Faust May 26, 2016 Categories Points of View
Western State Colorado University

Admissions Campaign

Nestled in the heart of the Rocky Mountains is Western State Colorado University, a liberal arts institution offering a huge educational experience in a small town. It’s home to nearly 3,000 students in more than 70 majors and academic programs, including unique offerings in petroleum geology, exercise science, and environment and sustainability.

Ologie May 19, 2016

Crawfish Boil

We’re still reminiscing (and drooling over) our crawfish boil, inspired by our friends at Tulane University.  

Ologie May 18, 2016 Categories Culture

Take your kids to work day 2016

Kids are the most creative people we know. And we had too much fun with them on this day not to share.

Chelsea Castle May 16, 2016 Categories Culture

Full Ologie

We recently welcomed a lot of new folks at Ologie. You could say we have a bit of a full house.

Chelsea Castle May 6, 2016 Categories Culture

Four ways to rethink the viewbook.

In higher education, the basic content and function of the undergraduate viewbook haven’t changed in decades. It’s timeless. Or, maybe it’s just old.

Aaron Bragdon April 28, 2016 Categories Points of View
Continental Office

Brand Evolution

Based in Columbus, Continental Office specializes in designing and improving workspaces for offices and other organizations in education, government, and health care. As Continental began to shift its business approach to focus on the fuller office experience, we worked with the company to update its brand in a way that better aligned with its overall vision and purpose.

Ologie April 26, 2016 Categories Case Studies

How to Talk About Diversity (without offending everyone)

Recently, we recommended to a small, liberal arts college that they discontinue their diversity and inclusion brochure. “Why?” they asked. “What kind of research do you have that shows it’s no longer an effective recruiting tool?”

Kelly Ruoff April 14, 2016 Categories Points of View

AMA 2016

Where: 2016 Symposium for the Marketing of Higher Education

When: December 6, 2016

Who: William Faust, Managing Partner, and Mary Baglivo, Chief Marketing Officer at Northwestern University

Presentation: Giving a Brand New Direction: The Northwestern Story

CASE V

Where: Sheraton Hotel & Towers, Chicago, Illinois

When: December 12, 2016

Who: Paul Davis, Ologie Creative Director and Robin Bowlus, Director of Public Relations at Bluffton University

Presentation: One Campaign. Many Generations. All In. Effectively Engaging Alumni Across Generations.

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