We hear it all the time: “Once we get them on campus, we’ve got them hooked.” How could you not? A great tour. A good meal in the best dining hall (with soft-serve ice cream). A glimpse into a residence hall and a lecture hall. Interaction with real students. They’re totally hooked, right?
Here’s a peek at our Ologist’s cars for this year’s big Pinewood Derby race, hosted by Columbus Society of Communicating Arts (CSCA).
Recently, Instagram launched a new feature called Stories, which allows users to post temporary photos without filling up their photo feed or grid. It’s an approachable and ephemeral response to a brand-saturated Instagram feed that tends to be filled with picture-perfect photography.
To celebrate summer we hung out at one of our favorite Columbus breweries, Seventh Son Brewing, for beers and trivia. Not pictured: Hot Chicken Takeover, which was devoured before a photo could be snapped.
The double standard of higher ed marketing, and how to fight it.
For colleges and universities, competition has never been stiffer for top students and faculty, or for research funding, donor dollars, and reputation. Public universities have a hard time explaining what it means to be “public” and liberal arts colleges are still trying to defend the benefits of a multidisciplinary education to 17-year-olds everywhere.
Founded in 1873 as a school for training teachers, Southeast Missouri State University today offers more than 200 programs for nearly 12,000 students on two campuses in Cape Girardeau. In the face of an ever-competitive marketplace, the institution’s leaders were seeking to define who Southeast is today, and position the university for the future.
For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.
Twenty years ago, the average college president spent little time worrying about the brand. Applications were up. Budgets were stable. And leading a university can be as complex as running a small city – why focus on the window dressing? But as higher ed has evolved, so have the prevailing views on branding.
We have six studio teams at Ologie. Meet Studio B, a relatively tall bunch that was inspired to demonstrate their basketball prowess for a recent company meeting.
Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.
Where: APLU Strategic Communicators Conference in Seattle, Washington
When: July 16-18, 2017
Who: William Faust, Managing Partner
Presentation: Understanding Gen Z
Where: 2017 AMA Symposium for the Marketing of Higher Education in Atlanta, Georgia
When: November 12-15, 2017
Who: William Faust, Managing Partner with:
- Dave Sonntag, Associate Vice President Marketing and Communications at Gonzaga University
- Tracy Vosburgh, Senior Associate Vice President at Virginia Tech
- Christie Harper, Assistant Vice President of University Communications at California Lutheran University
Presentation: Athletic Brands vs. Academic Brands panel
Where: 43rd Annual Case V conference in Chicago, Illinois
When: December 10-12, 2017
Who: Doug Edwards, Ologie senior strategist with:
- Susan Abel, Associate Vice President and Campaign Coordinator at Xavier University
- Peter Owendoff, Assistant Vice President University Relations at Xavier University
Presentation: Market to Audience Mindset, Not Demographics