Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

Get the report
Southeast Missouri State University

Attracting your best-fit student vs. trying to attract them all

Founded in 1873 as a school for training teachers, Southeast Missouri State University today offers more than 200 programs for nearly 12,000 students on two campuses in Cape Girardeau. In the face of an ever-competitive marketplace, the institution’s leaders were seeking to define who Southeast is today, and position the university for the future.

Ologie July 25, 2016

5 ways Millennials and Gen Z differ on digital.

For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.

Jackie Mantey June 29, 2016 Categories Gen-Z

Conversations with college presidents on branding in higher education

Twenty years ago, the average college president spent little time worrying about the brand. Applications were up. Budgets were stable. And leading a university can be as complex as running a small city – why focus on the window dressing? But as higher ed has evolved, so have the prevailing views on branding.

Ologie June 20, 2016 Categories Points of View

Meet Studio B

We have six studio teams at Ologie. Meet Studio B, a relatively tall bunch that was inspired to demonstrate their basketball prowess for a recent company meeting.

Chelsea Castle June 7, 2016 Categories Culture

How brands can capture the attention of Gen Z

Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.

Lauren Clinton June 6, 2016 Categories Gen-Z

6 ways to cultivate brand stewardship

The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.

Bill Faust May 26, 2016 Categories Points of View
Western State Colorado University

Admissions Campaign

Nestled in the heart of the Rocky Mountains is Western State Colorado University, a liberal arts institution offering a huge educational experience in a small town. It’s home to nearly 3,000 students in more than 70 majors and academic programs, including unique offerings in petroleum geology, exercise science, and environment and sustainability.

Ologie May 19, 2016

Crawfish Boil

We’re still reminiscing (and drooling over) our crawfish boil, inspired by our friends at Tulane University.  

Ologie May 18, 2016 Categories Culture

Take your kids to work day 2016

Kids are the most creative people we know. And we had too much fun with them on this day not to share.

Chelsea Castle May 16, 2016 Categories Culture

Full Ologie

We recently welcomed a lot of new folks at Ologie. You could say we have a bit of a full house.

Chelsea Castle May 6, 2016 Categories Culture

AMA 2016

Where: 2016 Symposium for the Marketing of Higher Education

When: December 6, 2016

Who: William Faust, Managing Partner, and Mary Baglivo, Chief Marketing Officer at Northwestern University

Presentation: Giving a Brand New Direction: The Northwestern Story

CASE V

Where: Sheraton Hotel & Towers, Chicago, Illinois

When: December 12, 2016

Who: Paul Davis, Ologie Creative Director and Robin Bowlus, Director of Public Relations at Bluffton University

Presentation: One Campaign. Many Generations. All In. Effectively Engaging Alumni Across Generations.

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