University of Arizona

Strategic Plan Branding

The University of Arizona is in the midst of great change. In 2013, President Ann Weaver Hart and her senior staff built a strong strategic plan for the institution’s future. What they needed, however, was a compelling way to package and tell that story. Ologie established a bold theme for the plan—”Never Settle”—which refers to both the heritage of the Southwest and the character and energy at the university today. To accompany the plan, we created a two-minute video that illustrates the theme, as well as a full presentation and a set of print materials with more detailed information. 


The video sets an inspirational and emotional tone every time the strategic plan is presented.


A custom-built kit of materials was created for the Arizona Board of Regents.

 University of Arizona Kit

University of Arizona Kit 

An accompanying brochure communicates the pillars of the plan in a digestible way.

University of Arizona Kit

University of Arizona Kit

University of Arizona Kit