Born between 1996 and 2010, the members of Gen Z have a very different mindset from the generations before them. From politics and religion to technology and relationships and everything in between, Gen Z is changing the way the world thinks. So, how do you connect with the members of this most influential group?
For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.
Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.