Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

8 Ways to Connect with Gen Z

  Born between 1996 and 2010, the members of Gen Z have a very different mindset from the generations before them. From politics and religion to technology and relationships and everything in between, Gen Z is changing the way the world thinks. So, how do you connect with the members of this most influential group?

Kevin Tyler October 30, 2018 Categories Gen-Z, Points of View

The Forgotten 40 Percent

We’ve all seen our fair share of them: college viewbooks filled with glossy images of teens sitting under trees, playing frisbee, gathering in dining halls and dorm rooms. Stories about Greek life and internships at local businesses. All of which makes sense: the typical college student is usually very interested in these parts of campus

Kevin Tyler October 18, 2018 Categories News, Points of View

3 Takeaways from 4A’s Stratfest 2018

I just got back from Stratfest 2018, where planners and strategists from all over the globe gathered to exchange knowledge and experiences, as well as celebrate 50 years of planning (and make predictions about the next 50).  Here are a few of my top takeaways: See the forest and the trees (and the bark, too).

Hannah Jew October 15, 2018 Categories News, Points of View

Great Brands Take Stands

Brands are finding themselves on the hot seat more often these days. Anytime a social or political issue shows up in the 24-hour news feed, a growing number of consumers want brands to weigh in. Take artisan ice cream founder and creator Jeni Britton Bauer who called out Fed-Ex for their refusal to cut ties

Nathan Thornton August 28, 2018 Categories Points of View

What You Have to Say Isn’t Unique

Here’s a scenario that probably happened in 1988: A bunch of marketers sitting around a table talking about a campaign they were going to do for a certain shoe business called Nike. A guy pulls up an easel and puts a board on it that reads, “Just Do It.” Somebody at the table says, “Isn’t

Nathan Thornton July 30, 2018 Categories Points of View

Ologie Named Top Ohio Branding Company by Clutch

We’re happy to announce that we’ve once again been named a Top Branding Company in Columbus by B2B research firm, Clutch. Last year, we were thrilled to be recognized as a nation-wide industry leader, and this local ranking is a testament to the commitment to our own community. We’ve called Columbus home for more than three

Dawn Marinacci April 24, 2018 Categories News, Points of View

Strategy in 3D

In today’s overstuffed and noisy market, standing out is considered a mandatory goal for all brands. But often, brand-builders focus too heavily on differentiation – which can blind you to the needs of more established relationships and expose your institution to unnecessary risk.

Doug Edwards April 11, 2018 Categories Points of View

The relevance of style

Sweating your brand’s small stuff for consistency and credibility These days, my colleagues and I are encouraged to see so many institutions of higher education paying attention to the voice of their brands and thinking about how to write effectively across campus. What we don’t see discussed, however, is editorial style — a topic that, granted, isn’t

Joel Showalter March 5, 2018 Categories Points of View

Reputation beyond rankings: How to respond to requests to move your institution up

Rankings put daylight between competitors, and it definitely feels good to be in the top set. Until you’re not. Especially for institutions that make rankings an all-guiding, all-consuming pursuit, a bump down can feel devastating—but it shouldn’t. Yes: competition is healthy. Rankings-obsession isn’t. The ultimate value of the rankings is in flux today, and there’s

Kelly Ruoff Dakota Story November 14, 2017 Categories Points of View

Healthy brands need a balanced diet

Building a healthy brand isn’t about chasing trends or joining in on the current craze. Healthy brands can’t cleanse their way to top-of-mind awareness. There’s no crash diet for building a customer pipeline, and no superfood that promises a higher conversion rate. The only regimen that guarantees long-term brand health is a balanced diet and

Doug Edwards Categories Points of View