Recently the Chronicle of Higher Education reported that one-quarter of prospective students decide not to apply to a college because they’ve a bad experience on the school’s website. (And no, just having a responsive site doesn’t guarantee a good experience.) Here are three things you can do to up your site’s game as a great admissions partner.
We loved spending a few days in San Francisco for the annual CASE Summit for Leaders in Advancement earlier this month. After three days with the brightest minds in higher ed, we were filled with ideas and inspiration. Here are some of our takeaways.
As the digital world rapidly evolves every day, higher ed must also evolve with it. This not only means being where your students are (online), but talking to them in the right way with the right messages.
Instagram and Snapchat are in a constant battle to outsize, out number, and out perform one another in the ephemeral video battle. In its latest move, Instagram launched two Story updates this week. Here’s what you need to know.
For years, we’ve seen a growing trend of universities using the same identity mark for their academic and athletic brands. It’s a bold move, and a massive undertaking, but the benefits can be well worth it.
By 2020, the number of social media users worldwide is expected to reach 2.95 billion. And thanks to a wide range of social channels, it’s never been easier to communicate with brands and get the information we need. For brands in higher ed, this means that you have a unique megaphone to reach your audiences.
Last month, we led an all-day seminar for the 88 colleges and universities in Ohio on how to create powerful campaigns for sexual assault awareness and prevention.
Competition for your audiences has never been tighter, and traditional marketing doesn’t always cut it. Sometimes you need a little help. That’s where influencers come in: the people who have the ear of your audience.
It’s December, that time of year where we spend copious hours reflecting on the past 12 months and preparing for the next 12. In this industry, it’s more important than ever to anticipate change and be prepared to either jump on trends or avoid at all costs.
We get it. When you’re recruiting prospective students, it’s difficult to break out of your comfort zone. Your college or university has a system, a protocol, or a communications cycle that’s been used for years. But it’s a new era in higher education, at least if you’re trying to understand students from Generation Z. Here are a few tips from our proprietary Student Union research to help you reach and retain the right students for you.