Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

The ultimate guide to brand measurement

When we start a new engagement with a college or university, we love our initial discussions about project goals and measuring success. It’s a step full of vision and ambition, tempered with an eye toward focus and standards.

Carolyn Kent October 5, 2016 Categories Points of View

Brand partnerships: when they work and why

One of the most effective ways for a brand to expand its reach is to partner with another like-minded brand in a different industry. By combining their powers, these brands (and their agencies) often find incredibly creative ways to cross-promote and, in doing so, can win over new fans and create serious buzz.

Hannah Jew September 28, 2016 Categories Points of View

Making the campus tour more than just another visit.

We hear it all the time: “Once we get them on campus, we’ve got them hooked.” How could you not? A great tour. A good meal in the best dining hall (with soft-serve ice cream). A glimpse into a residence hall and a lecture hall. Interaction with real students. They’re totally hooked, right?

Kelly Ruoff Lauren Clinton August 30, 2016 Categories Points of View

5 things brands should know about Instagram Stories

Recently, Instagram launched a new feature called Stories, which allows users to post temporary photos without filling up their photo feed or grid. It’s an approachable and ephemeral response to a brand-saturated Instagram feed that tends to be filled with picture-perfect photography.

Nathan Okuley Chelsea Castle August 11, 2016 Categories Points of View

Stand out.
But not too much.

For colleges and universities, competition has never been stiffer for top students and faculty, or for research funding, donor dollars, and reputation. Public universities have a hard time explaining what it means to be “public” and liberal arts colleges are still trying to defend the benefits of a multidisciplinary education to 17-year-olds everywhere.

Kelly Ruoff July 28, 2016 Categories Points of View

5 ways Millennials and Gen Z differ on digital.

For colleges and universities, these two generational groups are continually top of mind. Gen Z-ers make up the majority of incoming classes, while Millennials now fill the ranks of young alumni. By understanding where the two groups diverge in their use of technology, your school can win big with both.

Jackie Mantey June 29, 2016 Categories Gen-Z, Points of View

Conversations with college presidents on branding in higher education

Twenty years ago, the average college president spent little time worrying about the brand. Applications were up. Budgets were stable. And leading a university can be as complex as running a small city – why focus on the window dressing? But as higher ed has evolved, so have the prevailing views on branding.

Ologie June 20, 2016 Categories Points of View

How brands can capture the attention of Gen Z

Generation Z (the group of individuals born after 1996) is 78 million strong, and they’re unlike any other generation before them. These differences appear in what they value, how they interact with each other, and what they expect of the society they live in.

Lauren Clinton June 6, 2016 Categories Gen-Z, Points of View

6 ways to cultivate brand stewardship

The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.

Bill Faust May 26, 2016 Categories Points of View

Four ways to rethink the viewbook.

In higher education, the basic content and function of the undergraduate viewbook haven’t changed in decades. It’s timeless. Or, maybe it’s just old.

Aaron Bragdon April 28, 2016 Categories Points of View