We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.
As associate visual director at Ologie, Neil Wengerd has had a hand in creating brand guidelines for more than 30 brands, and he’s learned a thing or two along the way. Here, he shares some insights about the daunting task of developing a tool to keep a brand on track for years to come.
Campus visits are confirmed deal-closers. But just because a prospective student can’t visit, it doesn’t mean you’ve missed your shot. Here are a few strategies for connecting with the no-shows, and how we’ve applied them for our clients.
YouTube, Vimeo, and Vine have given unprecedented power to the play button. A single video can reach millions, at a cost that’s next to nothing. So why aren’t more organizations thinking in terms of shareable content? It’s time to treat these miniature movies with a little more respect. Ologie’s senior cinematographer, Colin Faust, offers up some advice.
Every March, flocks of hipsters, tech geeks, band groupies, and filmmakers gather in Austin for SXSW (pronounced “South by Southwest”), one of the most exciting, trend-setting events around. The intertwined series of conferences and festivals is organized around film, music, and interactive media, and sets the tone for the year’s creative and technical landscape.
The ideas shared at this year’s Financial Services Marketing and Innovation Symposium apply to just about any marketer. The weekend’s big theme was balancing the explosion of new technology platforms and channels with the all-important human element. Here’s how four banks are stepping out from behind the desk to get up close and personal.
Creativity is a hot topic these days. Everyone from accountants to zoologists is asking: How can I be more creative—produce more ideas, better ones, and do so more quickly and reliably? Here are a few methods for keeping your thinking fresh and the ideas flowing.
Money talks. But does it always make sense? In the financial world, complicated language and insider jargon run rampant. And while the messages may be clear to the industry’s communicators, that doesn’t mean that their clients and customers aren’t totally lost.
As community hospitals merge with larger healthcare systems, consolidating can get complicated. Factors like brand equity, public opinion, and internal buy-in are all pieces of a larger puzzle, and there’s no one-size-fits-all solution. Having the right approach, however, will result in a more cohesive brand, and a deeper connection with your audience.
Discovery, in the Ologie sense, is an important part of the branding process that we apply to every one of our clients. It involves reviewing a client’s existing materials, sizing up industry peers, talking with dozens of people, and generally gathering every scrap of information we can get our hands on.