The ideas shared at this year’s Financial Services Marketing and Innovation Symposium apply to just about any marketer. The weekend’s big theme was balancing the explosion of new technology platforms and channels with the all-important human element. Here’s how four banks are stepping out from behind the desk to get up close and personal.
Creativity is a hot topic these days. Everyone from accountants to zoologists is asking: How can I be more creative—produce more ideas, better ones, and do so more quickly and reliably? Here are a few methods for keeping your thinking fresh and the ideas flowing.
Money talks. But does it always make sense? In the financial world, complicated language and insider jargon run rampant. And while the messages may be clear to the industry’s communicators, that doesn’t mean that their clients and customers aren’t totally lost.
As community hospitals merge with larger healthcare systems, consolidating can get complicated. Factors like brand equity, public opinion, and internal buy-in are all pieces of a larger puzzle, and there’s no one-size-fits-all solution. Having the right approach, however, will result in a more cohesive brand, and a deeper connection with your audience.
Discovery, in the Ologie sense, is an important part of the branding process that we apply to every one of our clients. It involves reviewing a client’s existing materials, sizing up industry peers, talking with dozens of people, and generally gathering every scrap of information we can get our hands on.
The mark of a great brand video is its ability to elicit powerful feelings. But that doesn’t mean you open with a grandiose cliché or a shot of the earth from space. You just need to capture your true, authentic brand in an interesting way. Here’s how:
Building Authentic Brands from the Inside Out
We’ve yet to find a client with no constraints on their marketing budget. (If you’re one of those clients, please call us.) So we’re continually working with institutions, companies, and organizations of all shapes and sizes that need to tell their story authentically—without breaking the bank.
Today, there’s no more essential vehicle for your brand story than the web. But using the medium successfully requires a significant shift in perspective. Here we outline five strategies that will get you thinking pixels over paper.
Urban Outfitters is spot on when it comes to their kitschy email blasts. They mix web graphics circa 1997, over-the-top animated gifs, hand-drawn type, wacky textures, and sassy subject lines. For example: The “Get What You Really Wanted Sale” on December 26 and “Get Your Shit Together for 2013” on January 1. I can’t unsubscribe. You got me, Urban. You got me good.