Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Showing posts tagged Points of View

5 considerations when merging healthcare brands.

As community hospitals merge with larger healthcare systems, consolidating can get complicated. Factors like brand equity, public opinion, and internal buy-in are all pieces of a larger puzzle, and there’s no one-size-fits-all solution. Having the right approach, however, will result in a more cohesive brand, and a deeper connection with your audience.

Ologie April 9, 2014 Categories Case Studies

You know you’ve picked a great job when a crucial part of it is called discovery.

Discovery, in the Ologie sense, is an important part of the branding process that we apply to every one of our clients. It involves reviewing a client’s existing materials, sizing up industry peers, talking with dozens of people, and generally gathering every scrap of information we can get our hands on.

Ologie October 8, 2013 Categories Points of View

In search of the ultimate brand anthem video.

The mark of a great brand video is its ability to elicit powerful feelings. But that doesn’t mean you open with a grandiose cliché or a shot of the earth from space. You just need to capture your true, authentic brand in an interesting way. Here’s how:

Ologie September 11, 2013 Categories Points of View

A point of view from Bill Faust, Partner and Chief Strategy Officer

Building Authentic Brands from the Inside Out

Ologie August 18, 2013 Categories Points of View

The Budget Brand: How to tell a compelling story when you’re short on money and manpower.

We’ve yet to find a client with no constraints on their marketing budget. (If you’re one of those clients, please call us.) So we’re continually working with institutions, companies, and organizations of all shapes and sizes that need to tell their story authentically—without breaking the bank.

Ologie July 19, 2013 Categories Points of View

Bridging the Brand Gap: How to close the digital divide

Today, there’s no more essential vehicle for your brand story than the web. But using the medium successfully requires a significant shift in perspective. Here we outline five strategies that will get you thinking pixels over paper.

Ologie June 18, 2013 Categories Points of View

Young Guns

Urban Outfitters is spot on when it comes to their kitschy email blasts. They mix web graphics circa 1997, over-the-top animated gifs, hand-drawn type, wacky textures, and sassy subject lines. For example: The “Get What You Really Wanted Sale” on December 26 and “Get Your Shit Together for 2013” on January 1. I can’t unsubscribe. You got me, Urban. You got me good.

Ologie May 7, 2013 Categories Points of View

If you love your brand, set it free.

You sweat your strategy. You labor over your logo. You fine-tune your voice and massage your message. But at a certain point, you have to let go. And if you’ve done the right things in creating your brand, customers will pick it up and make it their own.

Ologie April 23, 2013 Categories Points of View

A point of view from Bill Faust, Partner and Chief Strategy Officer

How can we foster greater collaboration?

Ologie April 15, 2013 Categories Points of View

Think B2B doesn’t apply to you? Think again.

We’re reminded that communicating with a business audience is very different from talking to consumers. And this is important because just about every client we work with—organizations from banks, hospitals, to colleges—has to do both. So, naturally, we’ve learned a few things and even if you’re not a B2B marketer, you might be surprised at how they apply to your work as well.

Ologie March 20, 2013 Categories Points of View