Integrated Marketing

Integrated Marketing

Integrated Marketing

We build marketing plans and campaigns aligned to reach the institution’s intended audience. Whether the university wants to fill the admissions funnel or advance the quality of best-fit students, we lean on our deep knowledge of Gen Z, or improve overall marketing performance of targeted email and media campaigns, we work with our partners to truly understand their specific goals and become the catalyst to achieving them.

1

Research

  • Qualitative and quantitative prospect and influencer research
  • Peer and competitive review
  • Target market enrollment analysis
  • Audits of existing strategies, plans, resources, tactics, and communication flow
2

Campaign Planning

  • Prospect segmentation and persona development
  • Message and content strategy development
  • Channel mix and communication flow planning
  • Target market (reach) and measurement planning 
3

Campaign Execution

  • Creative theme development
  • Design, content, and tactic creation for print, web, digital, video, and social and mass media
  • A/B testing and creative assessment
  • Campaign style guide development
4

Management and measurement

  • Launch and implementation management
  • Monitoring campaign analytics and reporting
  • Ongoing testing, optimization, and refinement
  • Media buying, placement, and coordination

Case Studies