With $100 billion in annual revenue, brands don’t get much bigger — or more complex — than Cardinal Health. Yet if you haven’t heard of them, you’re not alone. In many cases, what they do and how they do it is invisible to patients. This creates a formidable challenge: how to tell a brand story that’s both complete and compelling, and to do so across a broad range of communications, consistently, year after year.
At their core, Cardinal Health makes healthcare more cost-effective, enabling customers to focus on their patients. In other words, they are Essential to care™. Grounded in this message, we established a hierarchy of messaging that helped convey how every employee’s work touched patients across the entire continuum of care.
It’s not easy to get 30,000 employees to speak with one voice, especially if they don’t have the same information. But tell them the brand story and give them the tools to share it accurately and effectively — as well as the daily inspiration to do so — and the result is powerful. For over eight years we’ve partnered with Cardinal Health to help bring the brand to life in print materials, new business units, and videos, as well as digital and experiential expressions.
In an industry that emphasizes science and technology, healthcare brands must make an emotional connection, even when talking to business partners. We helped harness the power of storytelling to engage audiences in the Cardinal Health Experience Center, a customizable, larger-than-life environment that details Cardinal Health’s proven solutions to the industry‘s and audience members’ most pressing needs. Here, visitors don’t just watch videos, read testimonials, or contemplate facts and figures—they feel them.