Delta Gamma has one guiding principle: to do good, always. Since 1873, they’ve lived by that mission – bettering themselves, each other, and the communities they serve. Their story is one of empowerment, activism, and lifelong sisterhood.
Timeless enough to honor the past.
Modern enough to reflect the future.
With more than 100 years of history behind them, Delta Gamma needed a brand that was both timeless enough to honor their past, and modern enough to reflect their current (and future) state. The inspiration for striking this nuanced balance came directly from the sisters of DG. Digging through the organization’s archives led to beautiful discoveries that are now represented in the visual and verbal creative expression. Hearing experiences first-hand from members led the messaging strategy to take shape naturally. And understanding what it means to be a Greek organization in today’s world drove us to truly understand DG’s role in higher education and beyond. Each of these insights came together to create a stunning brand that DG can stand with for years to come.
