Founded in 1928, the National FFA Organization provides leadership and career preparation for middle and high school students through the lens of agricultural education. With over 8,500 chapters in schools across the country, FFA focuses on hands-on learning, sustainable agriculture, and personal development, giving members the confidence and capability to become successful, engaged adults.
When FFA came to Ologie, it was facing two main challenges: modernization and consistency. An outdated look and feel didn’t fully represent its modern-day reality. And with minimal creative resources, local chapters were using outdated materials, or creating new pieces that strayed from the national brand’s guidelines.
FFA was also dedicated to becoming more inclusive, continuing to look beyond its longtime rural audiences. With more chapters in urban areas, more education focused on STEM, and a more open mindset in general, it was time for the organization’s brand to meet its members where they were.
As we interviewed FFA members and staff, one theme stood out: History matters for FFA. So even though we needed to bring the brand into the 21st century, we had to honor the organization’s deep legacy. To that end, we centered on an authentic, memorable theme that draws strength from FFA’s history and fuels its aspirations for a better tomorrow.
Expressive line work, immersive photography, and earnest language came together for the new creative platform. And the brand is backed by a comprehensive messaging strategy that’s flexible enough to speak to all audiences, but straightforward enough to retain consistency. Now, as FFA looks toward the future, the organization isn’t just trying to evolve along with the world of agriculture. Instead, it’s proudly leading the charge.