Hartwick College has depended on the allure of its beautiful view and close-knit community to win the hearts of students during the application process. Traditionally, on-campus events, such as accepted students day, have played a large role in conveying the College’s unique sense of place. But, with COVID-19, and a statewide lockdown, Hartwick needed to quickly reimagine a safe, but inspiring way to showcase its offer. The result was a branded digital event that brought to life the essence of the school while making the experience more accessible and inclusive.