A different kind of Purdue education for a different kind of Purdue student.
Purdue Global is Purdue University’s online university for working adults. It’s an audience that’s inundated daily with soundalike messages from countless online degree programs, rehashing the expected themes of affordability, convenience, and flexibility. To speak to this group in a distinctive and authentic way, we needed to understand their specific needs, hopes, and concerns.
This is the story of the comeback. For everyone who saw they were capable of more, who were ready to get the recognition they deserved, and who knew they had a comeback in them. These are real stories, in students’ own words, illustrated by striking, evocative black-and-white photography.
The brand doubles down on Purdue Global’s connection to Purdue University, and the reputation and legacy it brings. It speaks directly to the mindset of adult learners, drawn from a deep understanding of their needs and wants. And it strikes at the heart of every person who realizes that they’re worth the investment, decides that it’s time, and declares, “I’m ready for my comeback.”
Photo Library
