Perched high on the Cumberland Plateau, “the Domain” is home to 13,000 acres of forests, meadows, lakes, caves, and wildlife. And for years, that’s what Sewanee communicated to prospective students. But it takes more than natural beauty to connect with students. To bring them to campus, we needed to give them a real reason to experience Sewanee for themselves.
With strong academic programs, vibrant campus life, and 150 years of traditions, Sewanee offers a unique take on the quintessential liberal arts college experience — all in a singular, stunning slice of landscape.
The work encourages prospective students to explore the thousands of future moments at Sewanee that will add up to an experience they couldn’t have at any other location on earth — highlighting all the adventure, discovery, and wonder that’s involved.
Early in the college search process, prospective students have very general questions: Do you have my major? Where are you? Is the food any good? Our strategy was to put the answers on a set of postcards. By getting prospects to interact with the piece, Sewanee was able to show off its campus and culture in a format that practically compelled students to come for a visit.
The campus visit is always instrumental in a prospective student’s college choice: there’s something about seeing the place for yourself and getting information firsthand. This travel piece does the next best thing. It showcases specific experiences that students will have at Sewanee and attaches them to particular locations, enabling prospects to see themselves on the Domain.
We wanted prospective students to understand the sheer size of the experience, and a standard 18-page viewbook wasn’t going to be sufficient. Instead, we created a full-on “Field Guide to the Domain” — something big enough to include everything. Designed as a practical handbook to life at Sewanee, the 150-page field guide encourages readers to explore the university in full.
As a result of our work together, Sewanee saw a 50% increase in student applications in 2013.
“The campaign Ologie developed isn’t simply beautiful creative; it perfectly captures the Sewanee culture. Even though it was intended specifically for our undergraduate admissions campaign, it’s actually resonating and building pride in many areas of the university.”