Ologie crafted a new admissions brand that would better articulate who the school is today: a leading public research institution in the country, with academic rigor and rapidly rising admissions standards.
Through our discovery process, it became apparent that our work needed to draw on three things: the forward momentum across the institution, the Husky community that transcends basketball and other sports, and a confident tone that reflected UConn’s elevated standards.
In developing a story that the University of Connecticut could authentically own, we kept coming back to two key themes: momentum and community. Everyone at UConn has the potential and the resources to do something great. And when they all come together, they have the power to create unstoppable momentum. Combining these two pillars, we created a brand platform that could apply to every initiative across the university, and to every campus in its system:
In bringing the platform to life, we first combined five different campus viewbooks into a single unified viewbook that highlighted each campus equally, and repositioned the university overall as an academic powerhouse. Then, we created a microsite, designed as a heavily branded entry point for prospective students.