When it came to great stories to tell, there was a lot to cover. So we made the decision to make them even greater. We crafted strategic language that not only became the campaign’s pillars, but perfectly captured the universality of the school’s far-reaching work.
So: At UC Davis, it’s more than art. It’s sparking innovation and creativity. It’s more than giving back; it’s sustaining healthier communities. It’s more than mentorship; it’s preparing change-makers. It’s more than treating patients; it’s reimagining medicine. This idea also became the key to the campaign’s platform: Expect Greater. No matter the field, no matter how great the work that had come before, UC Davis was always searching for, dreaming up, and creating something greater.