Storytelling coffee cups at Story Cafe

Story Cafe is a coffee shop in Australia who has done such a smart job of turning arguably the smallest packaging (paper coffee cups) into a world of stories and imagination, simply suggesting that every cup of coffee can lead to your next great story. C’mon, who expects enlightenment from their coffee cup!? Something seen as utilitarian and one-use finds another life using haikus, screenplays, and branching narratives, to provide intrigue, smiles, thoughts to ponder and conclusions. I love how smart they are telling a shorter story on their smallest size and suggesting had you ordered a large you would have been able to get all the details of the story.

– Jonathan Schmitt, Associate Visual Director

Story Cafe worked with For The People, an agency based in Sydney, Tasmania, and Perth, Australia.