Crystallizing a brand

Bev Ryan, Ologie’s founder and senior partner, and Bill Faust, our chief strategy officer and senior partner, were recently featured on The EdUp Experience podcast.

They talked with EdUp co-founder Dr. Joe Sallustio on the state of higher education competition. They dive into the importance of crystallizing a brand, communicating a defined value proposition, and having the right data systems in place. The latter helps higher ed marketing and branding professionals understand that trends are simply non-negotiable in the ever-increasing battle for students.

“There’s a lot of pressure to be perfect. And if you let students talk openly and freely about you, and you put that out there, it’s not going to be 100% perfect, but it WILL be authentic. And then you’ll be trusted.” – Bev Ryan

“Sometimes the inspiration for what makes a school different comes out of conversations that you wouldn’t expect.” – Bill Faust