We’re Ologie. We’re a branding firm. And we’ve worked with more than 100 colleges and universities, helping them tell their stories in engaging ways.
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.
They’re decidedly different from previous generations. And they hold knowledgeable, worldly, diverse, and status-quo-challenging stances on everything from social issues to finances.
Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
WE ARE GENERATION Z.
We send more than 100 texts per day
Our attention span = 8 seconds
73% are connected within an hour of waking up
88% of us are extremely close to our parents
76% are concerned about human impact on the planet
77% believe that businesses should make “doing good” central to their mission
55% feel pressured by our parents to get early professional experience
74% of us would rather work for ourselves
1/2 of us will be university educated (compared with 1/3 of Millennials)
We’re concerned about privacy — 42% of us are sharing less than we did 2 years ago
We spend more than 7.5 hours a day in front of a screen
9 out of 10 feel optimistic about our own future
65% of us worry about the economy in general
Interested in learning more about Gen Z? Contact us today.
