Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

Yeah, we have a point of view on that.

New Gen Z Research

1500 Students. 50 States. 1 Goal.

Understand how Generation Z thinks about the college search

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Summer’s over but the pool is still crowded

Recruitment efforts for the 2020–2021 school year are already well under way, but the path to success looks quite different than it used to. Declining high school graduation rates in the Northeast and other areas. An increasing lack of trust in the higher ed industry. Rising tuition and greater competition. All of this means that,

Kevin Tyler October 10, 2019 Categories Points of View

It’s Not All Rainbows and Sunshine

…And that’s coming from a gay Ologist with a sun tattoo. But during a month when companies swap their usual profile pictures for rainbow versions, it’s important to remember the power of authenticity. And as growing swarms of consumers use their dollars to vote for the causes they’re passionate about, it’s not only crucial to

Rachel Sharkey June 12, 2019 Categories Points of View

Creating Instagrammable Brand Experiences in the Age of Authenticity

Painstakingly curated Instagram feeds are a thing of the past. Brands looking to stay relevant on the platform should adopt a freer, more authentic approach.

Since its inception, Instagram has continued to grow in popularity as a platform for users to engage with each other and for marketers to engage with consumers. As of June 2018, Instagram reached the 1 billion monthly active user mark, with more than 500 million people using the platform daily and spending an average of 53 minutes

Mandi Cohen June 6, 2019

Global Cooling

Why U.S. immigration policy is causing international students to sour on U.S. colleges, and how the tide can be reversed

In higher education, many colleges and universities view learning as something that isn’t constrained by classroom walls, campus boundaries, or even geographical borders. Many institutions point to their population of international students as proof that they’re facilitating the exchange of knowledge and ideas across cultures. Over the past couple years, these institutions have had a

Katie Anthony Brown March 25, 2019

The New Freshman

The look of America’s college campuses is shifting. Back in October, I wrote about “The Forgotten 40 percent,” exploring how higher education institutions might better court the growing numbers of adult learners in their marketing and recruitment materials. But adult learners aren’t the only group adding diversity to campuses across the country. New efforts, like the

Kevin Tyler March 1, 2019 Categories Points of View

3 Rules For an Engaging Alumni Magazine

We see a lot of alumni magazines come across our desks. And we can’t help but notice how many feel like a rinse and repeat of issues past. It may be time to hit the refresh button on your publication, so that you can better engage one of your most critical audiences: your graduates. But

Carrie Mazza January 18, 2019 Categories Points of View

8 Ways to Connect with Gen Z

  Born between 1996 and 2010, the members of Gen Z have a very different mindset from the generations before them. From politics and religion to technology and relationships and everything in between, Gen Z is changing the way the world thinks. So, how do you connect with the members of this most influential group?

Kevin Tyler October 30, 2018 Categories Gen-Z

The Forgotten 40 Percent

We’ve all seen our fair share of them: college viewbooks filled with glossy images of teens sitting under trees, playing frisbee, gathering in dining halls and dorm rooms. Stories about Greek life and internships at local businesses. All of which makes sense: the typical college student is usually very interested in these parts of campus

Kevin Tyler October 18, 2018 Categories News

3 Takeaways from 4A’s Stratfest 2018

I just got back from Stratfest 2018, where planners and strategists from all over the globe gathered to exchange knowledge and experiences, as well as celebrate 50 years of planning (and make predictions about the next 50).  Here are a few of my top takeaways: See the forest and the trees (and the bark, too).

Hannah Jew October 15, 2018 Categories News

Alumni Engagement Is A Contact Sport

The Rochester Institute of Technology recently announced its largest gift ever: $50 million from alumnus Austin McChord, founder of tech company Datto. While that certainly is big news, what’s even more interesting is how it happened: engagement. As the article makes clear, this is not your run-of-the-mill engagement from your run-of-the-mill university.

Kevin Tyler October 3, 2018 Categories Alumni

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