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The Campus of Tomorrow

Our friends Corey Seemiller, Ph.D., and Meghan Grace, Ed.D. are experts who have been researching Gen Z students since 2013. They are also the creators of The Gen Z Hub and last week they released their latest report, partnering with Ologie on the design

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Five tips for socializing a new brand

How you share your brand with key stakeholders is just as important as the brand development process. We’ve compiled five strategies to help you ensure that all the work spent developing your brand receives a positive response and buy-in from your main audiences.

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What’s in a name?

Observations on the role of naming within marketing and branding, specifically as it relates to higher ed. We are seeing the emergence of new names, types of names, and naming projects within the field of education.

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DE&I in Higher Ed Enrollment Marketing

The quest for greater diversity on college campuses has long been a need, but only recently has it been backed with so much intentionality. Many institutions have pulled diversity, equity, and inclusion to the top of their enrollment goals.

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