This digital marketing tactic converts prospective students into applicants amidst changes to information privacy and online data protection. Ologie’s Director of Digital and Media Fernando Bergás-Coria explains what direct-to-device is and how to use it to reach your enrollment goals
As the Super Bowl LV commercial chatter winds down, here’s an abbreviated take on this year’s themes from Associate Strategy Director Amanda Gibson. Were you one of the 100 million people who watched the big game this year? Me too.
For colleges and universities, most of the buzz around this fall’s numbers focuses on the incoming class and how to attract and convert them without the usual tactics, conversations and visit
Fifty million people tuned in to the NFL draft last month. And an audience of 15.6 million watched the opening round — an increase of 37 percent from last year. Not bad, considering the public beating the NFL’s reputation has taken for the last two y
Working at an agency primarily serving the needs of the higher education industry, I hear the word “reputation” quite a bit. In this business, reputation is everything (even more so than in many other industries) — and without a good one, your institution will have to fight harder than others to reach its
In the old days (two or three months ago), admissions departments leveraged a diverse mix of strategies to woo and attract the next class of students: printed materials, in-person campus visits, meetings with local alumni and a whole host of other ‘traditional marketing’ approaches.