It’s the opposite of complacency.

August 10, 2011  

Innovative.

Innovation is the opposite of complacency. As communicators, it’s important to know that people get bored fast. We’re entertainers. If we aren’t creating breakthrough work that gets noticed, then we aren’t doing our jobs. We’re bold. We’re not safe. Being safe is such a waste of money. No one pays attention to safe.

Bold breaks boundaries.

This is one of Ologie’s six personality traits. We believe in them so much we put them on the back of our business cards.