“Will You?” Video

August 11, 2011  

The core of our rebranding effort for Capital University was a simple question: will you? That’s because the “best fit” students for Capital are ready with an answer. They appreciate the traditional liberal arts education, but are more determined than most when it comes to their goals. To underscore that idea and to launch the university’s new brand on campus, we asked students this simple question and filmed their unscripted responses.