Yankee Stadium Concessions

August 08, 2011  

Food Network asked us to create the brand for its very first venture into the restaurant and sports world—at none other than the new Yankee Stadium. Working with the Yankees and Food Network, Ologie crafted a concessions brand that gave a nod to the network’s existing look and feel, but also defined a voice and visual language unique to the space. The result was such a success that the evolved brand (and some delicious ballpark food) began popping up in stadiums all over the country.