It’s simplifying a messy problem.

August 11, 2011  

Smart.

What do we mean by smart? Smart how? Harvard smart? Witty smart? Being smart means translating a messy problem and simplifying it. It means we’re not lazy. We dig in and work until the problem is solved. (And knowing when it’s solved is a really important distinction.) The confidence of knowing shines through. Being smart also means that conversations are enlightening—not cumbersome.

We are thoughtful. Smart means it takes fewer—not more—words to communicate.

This is one of Ologie’s six personality traits. We believe in them so much we put them on the back of our business cards.