Evolving the Brand

September 02, 2011  

Notre Dame charged Ologie with developing a refined brand: one that paid homage to the university’s heritage, but also aligned it more closely with its vision to become the preeminent Catholic research institution. We partnered with Notre Dame’s internal communications team to develop the new brand, complete with interactive guidelines.

This video, part of a training workshop for 200 of the university’s communicators, demonstrates the new brand’s flexibility and power.