Brand Development

January 20, 2012  

For adult learners, college choice is about more than big school versus small school or urban setting versus college town. Often, the choice is between moving forward to achieve their degree or…not. These prospective students aren’t leaving their parents’ home for the first time. They have families, they’ve been in the workforce, and they have unique stories all their own.

The Fordham name is a prestigious one, but our rebranding approach underscores that it’s also accessible for adult students. PCS offers academic credit for the lives they’ve already lived while inspiring them to take the next big step. This makes it easier for students to envision continuing their life stories there.