Brand Identity

April 24, 2012  

O’Bleness Memorial Hospital has been a part of southeast Ohio for generations, but as the institution grew, its story ended up being told by others. We talked to physicians, administrators, and staff, and learned the authentic O’Bleness story: neighbors caring for neighbors, advanced treatment close to home, and a commitment to healing the body, the spirit, and the whole community. In a phrase: Care for all.

Bringing this positioning to life called for a new graphic identity. Together we arrived at a logo mark rich in symbolism, inspired by a willow tree that’s a hospital landmark.