Capital Campaign Video

May 08, 2012  

Over the past few years, Ohio University has used “The Promise” as a central theme for its brand communications. When the institution recently launched the public phase of its $450 million capital campaign, it seemed only natural to showcase specific areas where that promise comes to life. This video, housed at a campaign microsite, aims to raise excitement about the initiative, even as it establishes a sub-brand that will continue through 2015.