Identity

August 27, 2012  

Saint Peter’s College, a liberal-arts institution in New Jersey, recently changed its status to Saint Peter’s University. They enlisted Ologie to develop a new identity and brand to reflect their evolved offering and experience.

The resulting logo is a fresh take on a university shield, incorporating traditional elements that represent Saint Peter’s core values and Jesuit heritage. Here’s a quick look at the logo exploration that got us to the final design.