August 27, 2012  

When National Investment Managers chose to focus exclusively on administering retirement plans, they turned to Ologie for a revised brand that would help tell their story. The brand strategy called for a new name—United Retirement Plan Consultants—along with an identity, tagline, and overall look and feel that we applied to collateral materials, website, and presentation materials. The identity is simple and clean, evoking a company that is national in scope but has local presence throughout the country. The tagline—”National Network. Local Experts.”—reinforces this message of scale yet conveys the new brand’s approachability. See the final logo below, as well as some of our exploration.