November 13, 2012
Columbus College of Art and Design recently asked us to help improve its application pool: in quantity, yes, but in quality and fit as well. The solution also needed to confront the stereotype of the starving artist, which can still make parents and counselors nervous about sending their students to an art school.
In response, Ologie developed an integrated campaign with several pieces: an eye-catching poster for generating leads, a kit for introducing CCAD to art teachers and guidance counselors, and an oversized viewbook for following up with prospects. The viewbook included a glossary with some 60 potential careers for graduates, making it clear that a CCAD degree is anything but impractical.