November 15, 2012
For 50 years, Columbus State Community College has been educating students of all ages. But with the increasing cost of an education, more younger students are taking their first two years at Columbus State and then transferring to complete a bachelor’s degree. (The college has embraced this trend: in fact, it already has partner relationships in place with 40 public and private institutions.)
To cater to the shifting demographic, Ologie developed a campaign featuring real Columbus State students who plan to complete their degrees elsewhere. Traditional TV and radio were complemented by signs on campus, billboards, and ads in print and online, including Facebook and Pandora. Admissions materials are also evolving to reinforce the same idea: that Columbus State is where you’ll go further, getting an education in a smarter way.