Identity and Direct Mail

November 12, 2012  

Meet Leál, a charming boutique known for its curated selection of stylish attire. Owner Connie Ballenger has an expert eye for timeless, high-quality clothing from up-and-coming designers. She needed a brand that was just as eye-catching as the items in her store. We developed a look, tone, positioning, and photography style for Leál, and used them to create mailers, in-store communications, and other pieces for the fall season and all year long.