Brand Development and Identity

November 08, 2012  

Put simply, LoyaltyOne helps its clients (an impressive roster of Fortune 1000 firms) create and sustain their customers’ loyalty. But like many B2B companies, it was telling a complex and fragmented story that was less than engaging.

Ologie examined LoyaltyOne’s six lines of business and stripped away the technical jargon, distilling each offer to a single word. Taken together, these six ideas became the building blocks for a clearer LoyaltyOne story—on the web, in video, and in sales collateral. A new logo and visual language were then designed to reflect the same straightforward simplicity for the company’s master brand.


loyaltyone logos

loyaltyone website