November 08, 2012
Put simply, LoyaltyOne helps its clients (an impressive roster of Fortune 1000 firms) create and sustain their customers’ loyalty. But like many B2B companies, it was telling a complex and fragmented story that was less than engaging.
Ologie examined LoyaltyOne’s six lines of business and stripped away the technical jargon, distilling each offer to a single word. Taken together, these six ideas became the building blocks for a clearer LoyaltyOne story—on the web, in video, and in sales collateral. A new logo and visual language were then designed to reflect the same straightforward simplicity for the company’s master brand.