Russ College of Engineering and Technology: Identity

November 12, 2012  

As the state’s oldest institution of higher education, Ohio University has a long history of academic success. And while several of its programs are well known, it also has plenty of hidden gems—including the Russ College of Engineering and Technology. Earlier this year, the Russ College came to Ologie and asked us to help it become, well, not so hidden.

During the discovery process, we found several things that stood out about the Russ College, like its world-class research opportunities and well-rounded students. But ultimately, two important qualities rose to the top: a genuine love of engineering, and a desire to change the world for the better.

Together, we developed a brand that helped the college tell its true story and communicate its ultimate mission: to create for good.