Brand Video

November 09, 2012  

PNC has adopted a bold brand positioning that is the cornerstone of the company’s communications to its banking customers: 5 million consumers and small businesses across 19 states. Ologie worked with PNC to translate this positioning to an equally important audience—its 50,000 associates. We created a short video that illustrates how the new “Achievement” message relates directly to employees, helping them understand and take ownership of the company’s new direction.