November 17, 2012
Smith College is a world-class, private liberal arts college for women, located in Northampton, Massachusetts. The institution recently launched its largest fundraising initiative to date, whose goal is making a Smith education available to talented young women, regardless of their means. Smith asked Ologie to create a campaign identity that inspires confidence, explains the urgency of its mission, and evokes pride in the school’s diverse alumnae and supporters.
We immersed ourselves in the Smith environment and culture: we spent time on campus and talked to dozens of people, one on one and in groups. And we couldn’t help but be inspired by the distinctive character that we found there. (We’d also wager that there’s a future U.S. president among the students we met.) Together with the college, we then developed an identity and materials that showcase these amazing Smithies and illustrate the imperative of the Smith promise.