November 12, 2012
Untold time and resources in higher education are spent trying to get inside the heads of prospective students. What majors are most important? Do they care about internships? Is Instagram, you know, over? We’re as curious as our clients about what makes college-bound kids tick, so we went right to the source and asked.
These videos were made for this year’s AMA Symposium for the Marketing of Higher Education. They accompanied a panel—moderated by our chief strategy officer, Bill Faust—that gave attendees a chance to ask their most pressing questions to a group of high school students.