December 05, 2012
Marymount University was founded in 1950 as a two-year school for women. In 1972, the institution accepted its first male students and became a four-year college. Today, it’s one of the most diverse schools in the country, and many of its graduate and undergraduate programs are nationally ranked. Yet many people, even within the surrounding community, still think of Marymount as a girls’ school.
Ologie developed a bold manifesto (packaged here in book form) to kick off the brand evolution campaign. It served as a rallying cry for internal audiences, and communicated to potential students and the metro area exactly who Marymount is today. A guidelines document soon followed, giving the internal communications team a strong foundation for maintaining the brand going forward.