January 17, 2013
We’re delighted with how Saint Peter’s University has brought its new brand to life on campus. And we’re proud to have created the brand strategy behind it, as well as the new logo, graphic elements, color palette, and signage system. Check out how the brand campaign took over the New Jersey PATH station at Journal Square, a major transit hub just outside of Manhattan. And see the progress shot below of the new name and logo taking over the pedestrian bridge across JFK Boulevard in the heart of Jersey City.