February 14, 2013
For its admissions campaign, Hollins University wanted to give prospective students a strong sense of its beautiful campus in southwest Virginia. We extended the campaign’s “Sense of Place” theme to a microsite that became the project’s keystone. See it yourself at www.hollins.edu/senseofplace.
What makes attending Hollins a unique experience? Beloved traditions? Study abroad? The charm of nearby Roanoke? Current students helped narrow the list to 12 essential factors, which Ologie incorporated into the first phase of the admissions microsite. By interacting with 12 representative objects online, prospective students can quickly learn what sets Hollins apart from its peers.
The best way for prospective students to experience Hollins is to visit campus. The second-best way is to see it through the eyes of those who know it best. For the microsite’s second phase, we called upon current Hollins students, alumnae, faculty, and staff—and their smartphones. The assignment was simple: Snap a photo of a memorable event or location on campus, then share it on Instagram using the tag #myhollins. The images then appear on the microsite in a photo timeline that acts as a continually evolving scrapbook of life at Hollins.